About
me
I’m Asia Sutherland - a Brooklyn Native, a Howard University graduate and a recent graduate of Goldman Sachs' Black in Business program. With 10+ years of experience I lead a Boutique event consulting firm that drives production efforts on live + experiential events.
Our specialty is data-driven, sponsorship and brand activations large companies to produce summits, tour activations and outdoor music festivals. I specialize in day-of event execution, ROS development, vendor management and VIP/ talent logistics.
Recent Projects
Event: Honeyland Festival
Client: The Binder Agency/IMG Live
Concept: Our firm managed 2-day programming at the Garden Venue - the elite experience at the culinary festival. Programming included a two fireside chats and a celebrity chef, Farm to Feast dinner experience.
Event: AfroTech Conference
Client: Idlewild Experiential/Shopify
Concept: Three day Build + Install and three-day consumer shopping activation highlighting 20+ BIPOC entrepreneurs.
Event: “The Yard” at Brick City Classic
Client: Idlewild Experiential/Prudential
Concept: Presenting sponsor 60 x 80 outdoor activation, including five data driven touch points, launching a new program initiative to close the wealth gap for Black & Brown families.
Event: 56th National Convention of Delta Sigma Theta Sorority, Inc.
Client: Idlewild
Concept: Experiential/Prudential
Two day Build + Install and three-day consumer wellness experience including massage station, coffee breaks, financial advisement opportunities and speaker meet & greet.
Event: E-Suite (2-Day Summit for Entrepreneurs)
Client: Idlewild Experiential/Essence Communications
Concept: Two day Build + Install summit experience tailored to entrepreneurs - including workshops on resume writing, effective leadership and positioning to raise capital - as well a headshot studio.
Event: Advancing Health & Black Equity HBCU Tour
Client: Idlewild Experiential/Gilead Sciences
Concept: Customized Mobile Experience Tour to nine HBCU’s over three months, with A/V guest experience, curated local vendor mini-activations, and multi-city logistics management, serving 5,000+ people.
Related Experience
Non-Profit Management
Festival & Trade Show Management Private Events
education
Goldman Sachs One Million Black Women: Black in Business
2023, New York, NY
BA in Communications and TV Production
2006, Howard University
Asia Sutherland
Get in touch
Phone:
(470)-474-6611
Mailing Address:
650 Ponce De Leon Ave NE Ste.300 #1025, Atlanta, GA 30308
